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Stellar

Swimwear

The client

Meet Stellar, where the essence of endless summers meets elegance in swimwear. Designed for the adventurous woman who chases the sun across the globe, Stellar offers a premium collection of swimwear that promises not just a perfect fit but a companion on every journey to paradise.

Year
2023
Client
Stellar
Role

BRAND STRATEGY

VISUAL IDENTITY

PACKAGING

The challenge

After an incredible first year that set the bar high, Stellar found itself at an interesting crossroads. The brand had quickly established a deep connection with its audience, but now faced the question of how to evolve without losing its essence. The challenge was multifaceted: Stellar needed to keep the spirit that made its first year a success alive while also elevating the brand to new heights. This called for a strategic rebrand and a fresh brand strategy, all carefully laid out in a brand guide that would articulate what Stellar stands for.

The solution

The solution to Stellar's challenge was a well-planned and executed rebranding strategy that seamlessly blended the brand's core values with a fresh, modern aesthetic. The first step involved conducting an in-depth analysis of Stellar's market position, customer feedback, and competitive landscape during a collaborative workshop. This approach helped identify key areas for growth and innovation. Collaboratively, with team Stellar, we created a visual identity that would resonate with the target audience, ensuring the reimagined brand identity was grounded in both insight and partnership. The insights gained from this workshop laid the foundation for a reimagined brand identity that would resonate with both existing customers and potential new followers.

Kind words from our client

''Thank you so much for it all. The best branding agency out there''

Year
2023
Client
Stellar
Role

BRAND STRATEGY

VISUAL IDENTITY

PACKAGING

Meet Stellar, where the essence of endless summers meets elegance in swimwear. Designed for the adventurous woman who chases the sun across the globe, Stellar offers a premium collection of swimwear that promises not just a perfect fit but a companion on every journey to paradise.

After an incredible first year that set the bar high, Stellar found itself at an interesting crossroads. The brand had quickly established a deep connection with its audience, but now faced the question of how to evolve without losing its essence. The challenge was multifaceted: Stellar needed to keep the spirit that made its first year a success alive while also elevating the brand to new heights. This called for a strategic rebrand and a fresh brand strategy, all carefully laid out in a brand guide that would articulate what Stellar stands for.

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