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Welcome to the world of fine and artisan-crafted chairs. Isabella Calla Es started her company in 2012 and has been creating unique pieces ever since. With a focus on contemporary furniture designs, her chairs make bold statements in many homes. Isabella Calla Es distinguishes her work through the integration of sustainable materials and traditional craftsmanship techniques, resulting in chairs that are not only visually striking but also embody a commitment to environmental responsibility and artisanal heritage.
BRAND STRATEGY
BRAND IDENTITY
BRAND ACTIVATION
Isabella Calla Es became a household name in her hometown, establishing herself as a well-known and respected brand among the local community. Her unique approach to furniture design had won over the hearts of many local customers. However, Isabella knew that her brand had the potential to resonate with a wider audience beyond the confines of her hometown. She aspired to share her passion and craftsmanship with more people and recognised that achieving this goal would require a rebrand that could elevate her presence and put her on the map on a larger scale.
Looking for a new visual identity that represents the simple and modern side of her company, together we came up with three values that the company embodies: quality, uniqueness, and simplicity. Our team worked around the clock to incorporate these values into the new Isabella Calla Es visual identity. The subtle icon logo is a puzzle of 3 essential parts that transform just a few pieces of wood into a chair: a backrest, legs, and a seat. The dotted lines represent a touch of rattan webbing, Isabella Calla Es's dearest and most chosen detail to finish a new masterpiece.
''It has been two years since our collaboration and we have stayed in touch since our collaboration. After launching the new brand I was able to increase my prices and finally have the high-end look I was aiming for. My business has been growing and the impact of the rebranding has been nothing short of transformative''.
BRAND STRATEGY
BRAND IDENTITY
BRAND ACTIVATION
Isabella Calla Es became a household name in her hometown, establishing herself as a well-known and respected brand among the local community. Her unique approach to furniture design had won over the hearts of many local customers. However, Isabella knew that her brand had the potential to resonate with a wider audience beyond the confines of her hometown. She aspired to share her passion and craftsmanship with more people and recognised that achieving this goal would require a rebrand that could elevate her presence and put her on the map on a larger scale.
