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Pressured by the demanding modelling industry, Sanne knows how unhealthy weight loss programs can be. The health industry needed to do better, hence Soul Sync Body was born. The platform focusses on people looking to nurture themselves holistically in a simple way. With three pillars, the platform provides immense value, showing people how to eat, move and meditate. It has become an inclusive space that empowers people to prioritise their well-being and transforms their lives into ones they love to live.
Brand strategy
Visual identity
Looking for a brand design studio that could capture all her creative ideas, former Victoria's Secret model Sanne Vloet, turned to Machfive for a transformative collaboration. As the visionary behind the emerging all-round pilates brand Soul Sync Body, Sanne sought a partner who could not only translate her creative vision into a compelling brand identity but also resonate with her commitment to holistic wellness. The challenge was clear: to create a brand that not only reflected Sanne's personal journey but also spoke to a broader audience seeking balance, strength, and inner harmony through pilates. On a mission to help people live a life they truly want, Sanne entrusted Machfive to craft a brand that goes beyond physical fitness, embodying a lifestyle of well-being and self-discovery.
After a collaborative workshop and an in-depth interview, our team proposed a brand direction. Understanding the multifaceted nature of pilates as a holistic practice, we envisioned a brand that transcends the physical aspects, embracing a lifestyle centred around balance. The proposed solution incorporates a vibrant yet serene colour palette, a dynamic logo that reflects fluidity and growth, and a versatile visual identity that seamlessly extends across various platforms, from digital to physical spaces. Lastly we translated this vision into a brand new website www.soulsyncbody.com.
''We always had a clear idea of what the brand was about - but to see it on paper makes it much more tangible. It has become easier to share our story and to internally communicate our brand''.
Brand strategy
Visual identity
Looking for a brand design studio that could capture all her creative ideas, former Victoria's Secret model Sanne Vloet, turned to Machfive for a transformative collaboration. As the visionary behind the emerging all-round pilates brand Soul Sync Body, Sanne sought a partner who could not only translate her creative vision into a compelling brand identity but also resonate with her commitment to holistic wellness. The challenge was clear: to create a brand that not only reflected Sanne's personal journey but also spoke to a broader audience seeking balance, strength, and inner harmony through pilates. On a mission to help people live a life they truly want, Sanne entrusted Machfive to craft a brand that goes beyond physical fitness, embodying a lifestyle of well-being and self-discovery.
