Polish Society

Machfive had the pleasure of creating a solid brand strategy and visual identity for this newcomer in the cosmetic landscape. This modern brand identity is based on the brand's core belief: what you see is what you get, just as with their nail polish. The challenge was to convey simplicity and transparency, not just in the product's presentation but through every aspect of the brand's identity.

The logo, a sleek and unembellished wordmark, embodies this philosophy. Its crisp, sans-serif font suggests modernity and accessibility, appealing directly to the brand's target audience who values authenticity and quality over frills. This simplicity in design extends to the packaging, which features clear bottles that proudly showcase the nail polish's true color, accompanied by a refined color palette that speaks to the natural ingredients and the brand's eco-conscious ethos.

"Machfive exceeded our expectations by crafting a brand identity that perfectly embodies our ethos of simplicity and transparency. Their attention to detail, from the minimalist design to the eco-conscious packaging, has positioned us distinctively in the crowded cosmetic market. We couldn't have asked for a better partner to bring our vision to life''.