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Something Borrowed is an Amsterdam based fashion rental and resell service providing curated fashion items, expert styling and memberships granting access to a premium lifestyle and exclusive community. Their mission is to promote sustainable fashion practices by encouraging more style and less waste.
BRAND STRATEGY
VISUAL IDENTITY
PACKAGING
The challenge was to create a brand strategy and visual identity that would match the vision of its founders. This involved capturing the essence of fashion accessibility and sustainability while maintaining a sense of exclusivity and luxury. Additionally, it required striking a delicate balance between promoting a rental and resell service and fostering a sense of belonging within an exclusive community.
Following a collaborative workshop and an in-depth exploration of the brand's essence and vision, we crafted a distinctive brand identity. Picture an elegant aesthetic infused with a touch of refined playfulness—striking the perfect balance between sophistication and approachability. Our goal was to create a timeless appeal that resonates effortlessly with the target audience. To elevate Something Borrowed further, we designed a bespoke line of detailed icons by hand, ensuring the brand stands out distinctly in its niche with a unique visual identity that lasts.
''We're very happy with the end result and are confident in launching the platform. The brand identity is as how we envisioned it and we're very excited to move forward from here''
BRAND STRATEGY
VISUAL IDENTITY
PACKAGING
The challenge was to create a brand strategy and visual identity that would match the vision of its founders. This involved capturing the essence of fashion accessibility and sustainability while maintaining a sense of exclusivity and luxury. Additionally, it required striking a delicate balance between promoting a rental and resell service and fostering a sense of belonging within an exclusive community.
