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Haus & Home is a premier destination for those seeking to elevate their living spaces with a touch of elegance and comfort. Specialising in home essentials such as luxurious home sprays and beautifully scented candles, they are dedicated to transforming houses into homes filled with warmth and personality.
BRAND STRATEGY
VISUAL IDENTITY
PACKAGING
Despite its exquisite range of home essentials and commitment to quality the brand faced a significant branding challenge that was impacting its market presence and customer engagement. The company’s brand identity was failing to resonate with its target audience, leading to a disconnect between the product experience and the brand perception. As the brand design studio tasked with reinvigorating Haus & Home’s brand identity, our challenge was to address these issues head-on.
In our rebranding efforts for Haus & Home, we focused on creating a premium brand look and feel that truly encapsulates the essence of luxury and comfort their products provide. Through a meticulously crafted visual identity, we elevated the brand's aesthetic to align with its high-quality home essentials, ensuring every touchpoint, from packaging to online presence, exudes elegance and sophistication. This strategic overhaul not only redefined Haus & Home's brand image but also positioned it firmly at the forefront of the luxury home essentials market, promising customers an unmatched sensory experience that transforms any space into a sanctuary of style and tranquility.
"We recently partnered with Machfive for a comprehensive rebranding of Haus & Home, and the results have been truly impressive. Since the rebrand, we've seen a remarkable increase in sales, with a significant uptick in both new customer acquisitions and repeat purchases. We're looking forward to the rest of our partnership''
BRAND STRATEGY
VISUAL IDENTITY
PACKAGING
Despite its exquisite range of home essentials and commitment to quality the brand faced a significant branding challenge that was impacting its market presence and customer engagement. The company’s brand identity was failing to resonate with its target audience, leading to a disconnect between the product experience and the brand perception. As the brand design studio tasked with reinvigorating Haus & Home’s brand identity, our challenge was to address these issues head-on.
