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Mile was founded in 2014 with the vision to revolutionise the digital industry by leveraging cutting-edge technology and data-driven strategies. They have been an early adopter of almost every relevant programmatic advertising technology that came to market in the last 10 years. Their journey has been marked by both successes and failures, and it has seen multiple transformations and product diversifications, ranging from Header Bidding to Mobile Video Experiences, all of which have played a significant role in shaping who they are today.
BRAND STRATEGY
VISUAL IDENTITY
With years of success under its belt, the leadership team recognised the need for a rebranding effort of Automatad to better reflect the company's evolution and future aspirations. Having settled on a new name, the company sought out the perfect partner to actualise its vision. They recognised that it wasn't just about a new name; it was about defining a new brand strategy and visual identity that would resonate with both existing and potential customers. As a result, we joined forces.
We defined the brand's core values and mission, ensuring alignment with its growth trajectory. Through stakeholder interviews we gained insights into the audience and competitors. With this information we crafted a brand strategy to differentiate while staying authentic. We created a visually appealing identity reflecting innovation and the excellence that the company stands for. Finally, we developed a brand guide to equip the company team, ensuring consistency and resonance across all platforms.
Everything looks so good and we're very happy with the direction you have taken! We like what you built for us and would recommend your services to others too.
BRAND STRATEGY
VISUAL IDENTITY
With years of success under its belt, the leadership team recognised the need for a rebranding effort of Automatad to better reflect the company's evolution and future aspirations. Having settled on a new name, the company sought out the perfect partner to actualise its vision. They recognised that it wasn't just about a new name; it was about defining a new brand strategy and visual identity that would resonate with both existing and potential customers. As a result, we joined forces.
