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Groom is a simple three-step ritual designed to streamline daily routines. This visionary skincare set elevates men's grooming with its minimalist approach, combining high-quality, sustainable ingredients with cutting-edge skincare technology. Each product in the collection offers a refined solution that promotes skin health and vitality. Groom showcases a commitment to environmental responsibility and highlights the potential for natural ingredients and effectiveness in men's daily skincare rituals.
BRAND STRATEGY
BRAND DESIGN
The task was to create a distinctly masculine skincare brand that stood apart through its simplicity and minimalistic design. Groom was envisioned as a response to the clutter and complexity often found in men's skincare markets. The challenge lay in designing a brand that not only appealed to men through its straightforward, approachable aesthetic but also highlighted the purity and effectiveness of natural ingredients. This project was part of the non-commercial Modernbrief challenge, where the objective was to demonstrate how a pared-down, three-step skincare ritual could meet the needs of the modern man without sacrificing the luxurious feel and efficacy expected from premium skincare. Winning this challenge affirmed the potential of Groom to redefine men's skincare by proving that minimalism can be both powerful and appealing.
We developed Groom as a skincare brand that embodies elegance and simplicity. Our solution was to curate a focused, three-step ritual that efficiently caters to the daily skincare needs of men. This routine — consisting of a cleanser, beard oil and a moisturiser is crafted using only the finest natural ingredients, ensuring each product is both gentle and effective. The packaging reflects the brand’s minimalist ethos, featuring clean, straightforward labeling and eco-friendly materials that appeal to the environmentally conscious consumer.
We never thought a retro font could look so fresh and pair so well with the green used in these designs. We have to mention the great choice of mock-ups and the overall look and feel of the brand - Modernbrief
BRAND STRATEGY
BRAND DESIGN
The task was to create a distinctly masculine skincare brand that stood apart through its simplicity and minimalistic design. Groom was envisioned as a response to the clutter and complexity often found in men's skincare markets. The challenge lay in designing a brand that not only appealed to men through its straightforward, approachable aesthetic but also highlighted the purity and effectiveness of natural ingredients. This project was part of the non-commercial Modernbrief challenge, where the objective was to demonstrate how a pared-down, three-step skincare ritual could meet the needs of the modern man without sacrificing the luxurious feel and efficacy expected from premium skincare. Winning this challenge affirmed the potential of Groom to redefine men's skincare by proving that minimalism can be both powerful and appealing.
