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We are talking about high quality ceremonial matcha — not the bitter, overpriced kind whisked out of habit. Nekohama makes ceremonial grade matcha that actually looks and tastes good. Sourced straight from small family farms in Japan, it’s smoother, richer, and made for people who want their daily rituals to hit different. No additives. No jitters. Just pure matcha.
BRAND STRATEGY
BRAND GUIDE
Nekohama had the product and the passion — what they needed was clarity. Our job was to help crystallise their strategy, document the magic that already existed, and put words to their why. Who is Nekohama here for? What does Nekohama stand for? Together with the smart team of Nekohama we answered all of it.
We built a strategy rooted in clarity, calm, and quiet confidence — defining Nekohama’s brand voice, story, and visual direction from the ground up. The result? A brand guide that captures the stillness of ceremony with the clarity of modern minimalism, ready to scale with every scoop.
BRAND STRATEGY
BRAND GUIDE
Nekohama had the product and the passion — what they needed was clarity. Our job was to help crystallise their strategy, document the magic that already existed, and put words to their why. Who is Nekohama here for? What does Nekohama stand for? Together with the smart team of Nekohama we answered all of it.
